Targeted, Data-Driven Student Recruitment Strategies (Calvin College)

Steve Ruis, Associate Director of Admissions
Kevin Martin, Admissions Counselor

Total time: 34 minutes

Calvin College has built a series of reports and graphical analytics designed for its Admissions Counseling teams to dissect and analyze past interest from potential students and help predict future interest, in order to drive targeted travel planning for the fall as well as set territory-specific student recruitment goals for the year. This webinar will review how Calvin College uses higher ed data analytics to drive recruiting strategies, planning and performance measurement.

Institutional executives, directors and managers responsible for enrollment management, student recruiting and retention, and/or providing student-related reporting and data analytics will find this presentation highly relevant and informative.
Blackboard Analytics ● 300 Redland Court, Suite 210 - Owings Mills, MD 21117 ● (410) 205-2600 ●